In this episode, we interview Sarajane Case, a coach, writer, and speaker.

Here’s What You’ll Learn in this Episode:

  • A basic breakdown of what the Enneagram is, what it’s not, and how it can help you better understand yourself and others
  • Sarajane shares what it was like to write and publish her first book, The Honest Enneagram
  • Tips for building a successful Instagram content strategy

We hope you enjoy this episode with Sara!


Enjoyed this interview? We think you might also dig this episode with digital marketing expert, Tyler J. McCall.

Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Sarajane Case

Based in Asheville, Sarajane Case is s coach, writer, and speaker. Using research and mindset shifts that she has compiled over the years, Sarajane help women find (and re-find) joy in their work and life. She is the author of The Honest Enneagram, as well as the founder of Enneagram and Coffee and @YourCoffeeatHome. Connect with her at sarajanecase.com

The Honest Enneagram

Written by Sarajane Case, The Honest Enneagram is a kinder, more down-to-earth approach to understanding the nine types. The book includes beautiful illustrations (done by Sarajanes husband!) mixed in with highly digestible writing.

If you’re interested in buying this book and you’re from Asheville, we recommend buying it from our local independent bookstore, Malaprops (click this link here). However if you must buy it on Amazon, please use this affiliate link to help support this podcast and project.

People

Sandra Matri is an artist, an author, an enneagram teacher
Tyler J. McCall is a digital marketing expert. He’s Sarajane’s former business partner—and current friend.

Coffee Things

Nespresso Aerroccino Milk Frother (affiliate link) – the milk frother Sarajane uses at home to make her favorite coffee drink: the cappuccino.
Aeropress – the coffee-making tool we use at home and travel with!
Finca El Puente coffee by Counter Culture – Sarajane’s favorite coffee blend right now

Books

The Artist’s Way is a book by Julia Camera about discovering and developing the artist within. View on Malaprop’s or view on Amazon (affiliate link).

Shrill is a memoir by Lindsey West. It’s the book Sarajane was reading at the time of this podcast recording. View on Malaprop’s or view on Amazon (affiliate link).

Places

High Five Coffee – Sarajane’s favorite local coffee shops (the one on Broadway)

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

 

Here’s What You’ll Learn in this Episode:

  • The story of how and why Molly decided to dedicate her life designing and making jewelry by hand
  • How trusting her intuition and “going with the flow” has helped Molly find balance and happiness in her work
  • The inspiration for Sisters in Circles, a non-profit organization run by and for women all over the world
  • Molly shares insights on the differences between working as a sole entrepreneur and working with a small team

Enjoyed this interview? We think you might also dig this episode with Garnet Fisher, a local painter and graphic designer.


Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Molly Dingledine

Molly Dingledine is a jeweler, designer, and entrepreneur from Asheville, North Carolina. She has volunteered in Uganda since 2016 helping groups that are focused on girls’ and women’s health and hygiene, as well as working with craftswomen who produce baskets and jewelry. She has been making and designing jewelry for more than 10 years. In 2020, she founded the non-profit organization, Sisters in Circles.

About Sisters in Circles

Sisters in Circles is a global community of women who celebrate & support one another by encouraging creativity, collaborating on projects, and providing service to those in need. Their mission is to bring women and girls together to support their local communities and our shared global village through acts of service and encouragement.

Currently, Sisters in Circles is producing and selling colorful, African wax print face masks. Proceeds benefit relief efforts around the world.

Other Notes from this Episode

Savannah College of Art and Design is a private art school with locations in Savannah, Georgia; Atlanta; Hong Kong; and Lacoste, France.

Geoffrey Giles is an Asheville-based jeweler. His jewelry exemplifies a minimal industrial aesthetic; a combination of bold geometric forms, clean lines, and attention to surface detail.

Joanna Gollberg is an Ashveille-based jewelry maker, artist, and author.

Wine to Water is a non-profit organization that helps combat the world water crisis.

Music by Commonwealth Choir


 

In this episode, we interview Oby Morgan, the founder of Capital at Play.

Oby takes us back to the early days of starting Capital at Play and talks about how he got the idea for the magazine. We learn about the first steps he took to get it off the ground and running, from navigating the world of printing companies to selling magazine advertising.

We also discuss entrepreneurship and the characteristics of successful businesses. Oby has met and profiled hundreds of local entrepreneurs and small businesses, and so he was able to share with us his own insights and observations.

Here’s What You’ll Learn in this Episode:

  • The story of how and why Oby started a print magazine media company
  • Oby’s advice for telling better stories and creating better content
  • The three things you need to have in order to have a successful business, according to Oby
  • Why Oby believes that blind ambition and optimism are necessary as an entrepreneur
  • Oby’s approach to selling magazine advertising

Enjoyed this interview? We think you might also dig this episode with Kyle Brown, founder of Clawhammer Supply.


Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Oby Morgan

An Asheville native, Oby Morgan is the founder of Capital at Play magazine. Prior to establishing the magazine in 2010, Oby graduated with a degree in Marketing and International Business from Appalachian State University. In addition to managing the magazine, from 2018 to 2020, Oby worked as the VP of Marketing, Media, and Communications for Carofin, an investment banking firm located in Brevard, NC.

Oby lives in Asheville, NC with his wife and daughter. He continues to help companies teach, sell, communicate, and connect with people.

About Capital at Play

Capital at Play is a business lifestyle magazine based in Western North Carolina. A print publication, it embodies the idea that capitalism thrives with creativity—that work requires an element of play. In every edition, Capital at Play profiles those who take the risk, those who share that risk, and those who support them—telling the untold story of how capitalists are driven by their ideas and passions.

Other Notes from this Episode

Oscar Wong is the founder of Highland Brewing and was one of the first entrepreneurs that Capital at Play profiled.

VC: an American History (affiliate link) by Tom Nicholas is a book that explores the history of venture financing in the U.S.

Foothills Meats is a local butcher shop and restaurant. They have one of Oby’s favorite burgers in town

Hole Doughnuts is a local doughnut shop offering a limited selection of made-to-order, handmade doughnuts.

Music by Commonwealth Choir


 

Luke has spent hours upon hours surviving out in nature, even competing three times in the Discovery Channel show, Naked and Afraid. Prior to moving to Asheville and starting Holistic Survival School, he worked as a Wilderness Therapy instructor for teens in Utah, living most of the year outdoors in tarp structures.

Here’s What You’ll Learn in this Episode:

  • How Luke became interested in learning and teaching primitive skills
  • The story of Luke’s journey from teaching ninth-grade biology to appearing on Discovery Channel’s Naked and Afraid
  • Luke’s mission for holistic survival school and how it goes beyond simply learning primitive skills
  • Why Luke feels that knowing how to build a fire is less important than personal growth and trauma release
  • Tools and resources for those seeking to learn more about primitive skills!

Enjoyed this interview? We think you might also dig this episode with Zach Greenwald of Strength Ratio.


Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Luke McLaughlin

Luke is a naturalist, teacher, rewilder, mentor, survivalist, and founder of Holistic Survival School. His mission in life is to master and teach ancestral and indigenous living skills in order to help people find their balance and connection to the Natural World.

Prior to founding Holistic Survival School, Luke worked as a primitive wilderness therapy instructor in the West Desert of Utah. He also appeared on Discovery’s Channels Naked and Afraid three times, where he survived in the wild for 21-40 days.

About Holistic Survival School

Based just outside of Asheville in Wearverville, NC, Holistic Survival School (HoSS) is an educational primitive skills program that facilitates deep, Nature connection. By facilitating these connections to self, community and Nature, HoSS strives to change the hearts of people by re-establishing their lost connection with the Natural World.

Other Notes from this Episode

Naked and Afraid is a Discovery Channel reality TV show here two strangers, typically a man and a woman, work to survive together in the wilderness, completely naked. Luke appeared on the show three times.

Wilderness Therapy is a form of therapy that combines experiential education, individual and group therapy in a wilderness setting.

Outback Therapeutic Expeditions is a Wilderness Therapy program for teens based in Utah. Luke was an instructor here for a few years.

Earthskills Rendevous is one of the largest primitive skills gathering in the country (based in South Carolina). They offer two gatherings: River Cane Rendevous in the spring and Falling Cane Rendevous in the fall.

Seneca was a Roman stoic philosopher.

John Young – South African Writer

The Croods is a Dream Works animated movie about a pre-historic cave family that sets out explore a new landscape.

Braiding Sweetgrass (Affiliate Link) by Robin Wall Kimmerer is a book about plants and botany as seen through Native American traditions and Western scientific traditions.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

For as long as he can remember, Jeff has been fascinated by entrepreneurship. Prior to becoming the Director of Entrepreneurship at Venture Asheville, he graduated from the University of Florida with a Master’s degree in Entrepreneurship. He’s taught entrepreneurship, written a book about entrepreneurship, and is even an entrepreneur himself—selling one of his startups about two years ago.

Considering we’ve had a podcast about Asheville-based entrepreneurs for over a year, we’re about a year late in having Jeff on the show. We hope you’ll agree that the wait has been worth it.

Here’s What You’ll Learn in this Episode:

  • Jeff’s background story and many entrepreneurial endeavors
  • How Venture Asheville fits in Asheville’s Chamber of Commerce (ranked America’s top Chamber of Commerce this past year)
  • What Venture Asheville is, how it helps new businesses scale, and its three main programs, including mentorship, funding, and events
  • The core competencies of successful entrepreneurs based on real case studies that Jeff and his team have conducted
  • Resources for Asheville-based entrepreneurs and which ones are best for different stages of the business
  • What the goal of the Asheville Impact Micro-Grant program is and how to apply
  • Jeff also shares his pitches for three businesses he’s worked on in the past (and one he is currently working on now)

Enjoyed this interview? We think you might also dig this episode with Andrew Nehlig of Sauna House.


Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Jeff Kaplan

Jeff Kaplan is the Director of Venture Asheville (more on that below!).

Concurrently, Jeff is leading a startup of his own, JustKibbitz, a new kind of dating site where parents do the matchmaking. He’s also the local director of VentureSouth’s Angel Investment Group, the Asheville Angels.

Prior to leading Venture Asheville, Jeffrey earned his Master’s degree in Entrepreneurship and instructed in Entrepreneurship at the University of Florida. He is a published author in Entrepreneurship Pedagogy, launched and sold pet-tech startup Dogphrendly as an alumnus of the Groundwork Labs accelerator in Durham, and was Product Owner and Consultant in digital product development at Anthroware.

In the community, Jeffrey serves on the State of North Carolina’s Board of Science, Technology, and Innovation, Vice-Chairman on the Mountain Capital Community Fund, Board Member of the Hatch AVL Foundation, Board of Directors Member and Secretary of the Asheville JCC, and advisor to UNCA’s Center of Jewish Studies.

About Venture Asheville

Venture Asheville is the high-growth entrepreneurship initiative of the Economic Development Coalition for Asheville-Buncombe County and the Asheville Chamber of Commerce. The program’s work centers on catalyzing Asheville’s high-growth entrepreneurial ecosystem and connecting entrepreneurs with startup funding, mentors, and talent to scale their ventures.

Other Notes from this Episode

Venture Asheville Programs

Asheville Entrepreneurship Week is an annual, week-long celebration that highlights Asheville’s growing startups, innovative businesses, and entrepreneurs from every industry. The program is hosted by both Hatch AVL and Venture Asheville.

Elevate is a free mentorship program designed to help new businesses navigate the practical, day-to-day challenges of building great companies and develop their skills as effective managers, leaders, and CEOs.

Venture 15 Awards is an annual awards ceremony that honors Asheville’s 15 fastest growing startups and the people and organizations that make Asheville a place for startups to thrive.

Asheville Startup Road Trip helps a small group of Asheville-area startups fundraise for their businesses in surrounding cities such as Charlotte, Durham, and Winston Salem.

Asheville Impact Micro Grant provides $5,000 micro grants for early-stage startups in Buncombe and Haywood County.

Other Resources for Entrepreneurs
ScaleUp WNC provides intensive growth strategy development and implementation assistance to cohorts of 15 small businesses. Western North Carolina businesses with strong potential for growth and job creation have the opportunity to apply to participate in this highly competitive program. The program is hosted by Hatch and Mountain Biz Works.

Big Scary Fish Tank is a live pitch event in Asheville where local entrepreneurs compete to win a game-changing financial infusion from the city’s top investors.

One Million Cups of Coffee is a free, weekly pitch event that gathers downtown. Each week, one to two founders pitch their business to like-minded entrepreneurs, investors, professionals, and supporters of Asheville’s growing startup scene. And there’s free coffee!

Talent Jam is a one-of-a-kind pitch event that authentically connects job seekers with local opportunities and employers within their community, and beyond!

Dig South Tech Summit is where leading global brands connect with the South’s most innovative tech companies.

Businesses that Venture Asheville has worked with:

Moonlight Makers is a silly puns T-shirt and gift shop. We interviewed founders, Nicole and Claire, in episode 052.

French Broad Chocolates is an Asheville-based chocolate confectionery and bakery.

3 Mountains Tea sources and produces premium, organic, and fair-trade teas from Rwanda.

Other Local Businesses
Aux Bus is a simple & affordable podcast solution that lets you plan, record, and launch all in one place.

Asheville Rooftop Bar Tours is an award-winning rooftop bar tour featuring stunning sky views and fun bits of history.

Dogwood Health Trust s a North Carolina nonprofit corporation with the sole purpose of dramatically improving the health and well-being of all people and communities across Western North Carolina. Dogwood Health Trust is the successor foundation of the nonprofit Mission Health System.

Hatch AVL Foundation is a 501(c)3 uniquely supporting high growth startups with a proven Playbook, Programs, and Partnerships to grow the next $10M companies in Asheville.

Anthroware is a US-based team of brilliant strategists, developers, designers, and engineers who build software for humans.

Jeff’s Startups:
Chef Sleeves
Dogphrendly
Just Kibbitz is a new kind of dating site where parents do the matchmaking,

Principles & Concepts
Intrepreneur vs. Entrepreneur

Corridor Principle is, according to BPlans Glossary, “where an entrepreneurial venture may find that it has significantly changed its focus from the initial concept of the venture as it has continually responded and adapted to its market and the desire to optimize profitability potential.”

Kaleidoscope Thinking is a mindset or strategy that requires you to re-arrange what you see and imagine new arrangements, new patterns, new groupings.

People
Jon Jones is the President/CEO and Founder of Anthroware.
Josh Dorfman is former Director of Venture Asheville, now currently the CEO and Founder of Simbly.
Dan Radan is the founder of Auxbus.

Places
Roswell is a small town located in the north metropolitan suburbs of Atlanta, GA.
All Day Darling is is a cafe’ located in Montford that serves an all-day menu of market-focused food.

TV Shows & Movies
The Marvelous Mrs. Maisel is comedy/drama TV show about a 1950’s Jewish housewife who turns into a comedian after divorcing her husband.
Star Trek

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

Here’s What You’ll Learn in this Episode:

  • The story of how and why Matt and Stephanie started Range Urgent Care
  • The details of how they got started (Note: a walk-in clinic was NOT the original business idea!), including the steps they took to open the business (creating a business plan, getting funding, and “first principle” thinking)
  • The meaning behind basic healthcare terms, plus answers to questions like: “Do I still need health insurance if I go to a walk-in clinic?” or “What are affordable healthcare options for small businesses?”
  • How Stephanie and Matt work successfully together as a husband and wife team
  • Tips for motivating employees and aligning incentives

Enjoyed this interview? We think you might also dig this episode with Lisa and Dean Peteet of Atlas Branding.


Show Notes

This episode is brought to you by Range Urgent Care (yes, they’re also our guests in this episode!), an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Stephanie Trowbridge

Stephanie is the Medical Director and Co-Founder of Range Urgent Care. She grew up in Virginia Beach and North Myrtle Beach and graduated with a degree in Biology from Clemson University in 2007, followed by a MD from the University of South Carolina. She has more than six years of experience working in Emergency Medical Services.

About Matt Trowbridge

Matt is the CEO and Co-Founder of Range Urgent Care. He grew up in Houston, TX and graduated with a degree in Civil Engineering from Clemson University in 2008. After graduating, he spent several years working in Construction, Project Management, and Land Development Design across the southeast. In 2015, Matt started a professional MBA program at the University of South Carolina. He graduated in 2017, the same year Range UC opened its doors. Matt is passionate about innovation, technology, and improving the healthcare experience.

About Range Urgent Care

Range Urgent Care is an Asheville-based walk-in clinic that offers a simplified healthcare experience, transparent pricing, and an open, friendly environment.

Other Notes from this Episode

Score Mentorship Program is the nation’s largest network of volunteer, expert business mentors. We have helped more than 11 million small business owners since 1964.

https://www.score.org/find-mentor

First Principle Thinking is the practice of questioning every assumption you think you ‘know’ about a given topic, problem, or scenario and then building new knowledge and solutions from scratch. Aristotle was the first to define this first principle as “the first basis from which a thing is known.”

Elon Musk is the co-founder and CEO of Tesla. He’s known as one of the world’s most innovative thinkers and is famous for his “first principle” way of thinking.

A Health Savings Account (HSA) is a type of savings account that lets you set aside money on a pre-tax basis to pay for qualified medical expenses.

Daniel Pink is an award-winning author that writes about business, work, creativity, and behavior. We reference his book, Drive: The Surprising Truth About What Motivates Us, during this episode.

Bold Rock: Mills River Cidery is a cider house and taproom located in Mills River, about 15 minutes outside of downtown Asheville.

Sierra Nevada is a craft brewery with a taproom located in Mills River, about 15 minutes outside of downtown Asheville.

The Rise of Asheville by Marilyn Ball is a non-fiction book that outlines the history of Asheville over the last 50 years, tracing the bonds of community that gave rise to Asheville today.

All the Light We Cannot See by Anthony Doeer is a historical war novel about a blind French girl and a German boy whose paths collide in occupied France as both try to survive the devastation of World War II.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

During this episode, Nicole and Claire tell us all about how and why they started this business and the steps they took to get it where it is today.

Here’s What You’ll Learn in this Episode:

  • The story of how Moonlight Makers began (hint: the business looks VERY different from when it first started)
  • How Nicole and Claire knew it was time to start hiring employees
  • What Nicole and Claire do when they disagree about something
  • Why they decided NOT to outsource their production overseas
  • And many other hilarious (and serendipitous) stories from their journey

Enjoyed this interview? We think you might also dig this episode with Gillie Roberts, founder of Ware.


Show Notes

This episode is brought to you by Range Urgent Care, an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


Moonlight Makers a T-shirt and gift shop based in Asheville, North Carolina. They make silly, often punny T-shirts, totes, dish towels, mugs, and more. In addition to their brick and mortar store located in downtown Asheville, Moonlight Makers is an Amazon Handmade member.

Salvage Station is an outdoor venue featuring live music, a bar, and small bites. During festivals, Moonlight Makers used to park their bus here and sell products.

Leaf Festival is an annual community arts festival that takes place on the site of the old Historic Black Mountain College. This is one of the many festivals that Moonlight Makers attends.

Tag Gun = the one tool that changed Moonlight Makers forever. For a long time, Nicole and Claire were tagging their T-Shirts by hand using safety pins. When they discovered this tag gun, it drastically improved their production time!

Venture Asheville grows Asheville’s startup community and connects high-growth entrepreneurs to talent, mentors, and investors through unique programming and events. Moonlight Makers if a part of the Elevate Mentorship program. They also ranked #13 in the Venture 15 awards for the fastest-growing startups in Asheville.

Jeff Kaplan is the Director of Venture Asheville and a mentor to Moonlight Makers.

Taco Billy was mentioned during this episode because Claire has a small collection of their taco stickers.

The accounting and finance software, QuickBooks, featured Moonlight Makers is in a special series of video commercials featuring small business. You can watch their episode with Moonlight Makers here.

Amazon Handmade is a brand of Amazon that features unique, genuinely handcrafted products created by artisans around the world. Moonlight Makers is a member.

Derren Brown is an English illusionist and author. During this episode, we talk about his experiment on “The Secret of Luck

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

It’s hard to express just how much Marilyn knows about Asheville and it’s history.

We first got to know her over lunch at the Stony Knob Cafe. Between bites, we discussed the podcasting landscape (a shared interest), marketing and advertising industry (a shared profession), and Asheville (a shared community).

When it comes to all three of these topics, Marilyn is a fountain of knowledge. She’s lived here in Asheville for more than 30 years and throughout the decades, she’s carefully observed how Asheville has evolved and used this knowledge to distill important lessons on community development.

Here’s What You’ll Learn in this Episode:

  • The eerie similarities between what Asheville was like 30 years ago and today
  • Marilyn shares highlights of her career, including spearheading major tourism advertising campaigns for Asheville to becoming a podcast radio host
  • Marilyn’s brilliant approach to building effective advertising campaigns (you’ll want to use this in your world)

Enjoyed this interview? We think you might also dig this episode with Kaye Bentley, founder of Asheville Rooftop Bar Tours.


Show Notes

This episode is brought to you by Range Urgent Care, an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


Speaking of Travel is an iHeart Radio radio show/podcast hosted by Marilyn Ball featuring uplifting and enriching stories about how travel changes you.

12 Marketing is Marilyn’s marketing agency. She offers one-on-one consulting and mentoring programs for business owners, nonprofits and people that would like to begin or grow a business. She helps you brainstorm new ideas to increase your profit and revenues.

The Rise of Asheville is a non-fiction book written by Marilyn Ball about the history of Asheville’s community over the last fifty years. Ball traces the bonds of community that gave rise to the vibrant community that Asheville is today. You can buy a the book online from our local bookstore, Malaprops, or on Amazon.

The Paris Photo is the book Marilyn was reading at the time this podcast was recorded. The book conveys the story of an American soldier and his relationship with a young mother and her son just after the Liberation of Paris in August 1944.

All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things is a fantastic series of essays by Robert Fulghum.

Kelso Advertising is the marketing and advertising agency that Marilyn worked for about a decade.

Brené Brown is a research professor at the University of Houston Graduate College of Social Work, author, and storyteller. She has spent more than a decade studying vulnerability, courage, authenticity, and shame.

Buzz Sprout is a podcasting hosting platform (and so much more). It offers an easy way for people to host, track, and promote their podcasts. Marilyn uses Buzz Sprout for some of her podcast projects.

Malaprops is a locally-owned, independent bookshop here in Asheville.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

We take ideas from people who are in recovery or anyone in the addict community and help make those ideas come to life,” says Nick.

During this episode, we talk about how Nick got the idea for Broken Helm and why he felt compelled to help those suffering from addiction.

The original idea was basically from rehab. I was with a lot of people who would say ‘I wanna do [X] but I don’t have [Y]’ like equipment or a place to do it or somebody to believe in them. And so basically I’m saying ‘Ok now here it is, now do it or shut up.

In the process of building that studio, I figured out that I was just two steps away from music. Then from there, video production was only two steps away from there. And why leave out the people who paint? From there it’s snowballed into what it is today.”

Here’s What You’ll Learn in this Episode

  • How and why Nick decided to start Broken Helm
  • Nick’s favorite types of meditation
  • The process Nick uses for setting simple goals in his business and daily life
  • Useful tips and tricks for podcasters

Enjoyed this interview? We think you might also dig this episode with Chef Derek Herre.


Show Notes

This episode is brought to you by Range Urgent Care, an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Offer valid for a limited time only.


Broken Helm is a multi-media production company and support system for people who suffer from addiction and want to create. Visit brokenhelm.com to learn more.

Rooster Teeth is an Austin based production company that Nick gets a lot of inspiration from.

Jackbox Games is an online game platform. They produce fun, virtual games (sometimes with an irreverent twist) that are great for playing in large groups or parties. During this episode, Nick shares his love of Jackbox Games and how he plans to incorporate this in some of his future podcast episodes.

The Honest Guys is a YouTube meditation channel. Since 2009, The Honest Guys have written and created high-quality, free guided meditation videos on YouTube. Nick uses these videos to help in his meditation practice.

Curb Your Enthusiasm is a popular TV show where`Seinfeld’ co-creator Larry David plays a version of himself on the improvised series.

Entrepreneurs on Fire is an award-winning podcast that interviews inspiring entrepreneurs.

Asheville Screen Printing is a local apparel and printing company. Nick works a lot with them to produce Broken Helm’s merchandise.

Amy Winehouse Foundation is a non-profit organization that works to prevent the effects of drug and alcohol misuse on young people through education and support.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

At the end of every podcast season, we like to go back and recap all the episodes. We find that doing this can help you decide which episodes you want to listen to next. Think of it as a “sampler” episode!

We hit a lot of important milestones in Season 3:

  • We started dabbling with creating more video content. In fact, you can check out all Season 3 episodes on our YouTube channel.
  • We interviewed 11 local Ashevillians, all in very unique industries.
  • We also began hosting events! Check out our events page to learn more.
  • We reached over 12,000 podcast downloads. Whew! Thanks, y’all!

Here’s How This Episode Works:

  • You’ll listen to a single meaningful sound bite (about 1-2 minutes) from each episode.
  • You’ll also hear us give about 2 minutes of commentary on each episode where we share our favorite parts about the episode.
  • You’ll learn about what’s to come in Season 4.

Show Notes

Episodes Mentioned:

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast