Simplify, Reframe, and 10X Your Business for 2024
- This season, we’re requesting your participation! We want to hear from you. We’ve created a short survey and even a “Hotline!”
- We received a question in one of the surveys about how to set Q4 business goals.
- Tony had recently just presented on the topic, so we’re using that audio for this podcast episode. You’ll see the slides on the YouTube video.
- In this episode, we focus on simplifying complex ideas and creating meaningful changes in business growth.
- Three key points highlighted:
- Achieving a meaningful change in Q4 growth trajectory.
- Exploring possibilities for business transformation in 2024.
- Reframing core aspects of the business, primarily sales, and marketing.
Segment 1: Setting Expectations and Acknowledgments
- Tony mentions the expected duration of the talk.
- Acknowledges the audience and the value of the Scout Guide community.
Segment 2: Making the Complicated Simple with an Action System
- Bob and Erin’s story illustrates the difference between inaction and action.
- Key concepts:
- Starting small and building habits.
- Focusing on action to find motivation.
- Simplifying complex projects into smaller steps.
- Transitioning expectations into agreements for clarity.
- Emphasis on compliance for consistent progress.
Segment 3: Moving from Good to Great by Delivering Unreasonable Value
- Bob and Erin’s different approaches to delivering value.
- Value components:
- Good: Delivering the dream outcome.
- Fast: Efficient delivery.
- Cheap: Delivering more value than competitors.
- Easy: Simplifying the customer’s experience.
- High odds of success.
- The value equation: Good + (Good x Odds of Success) / (Fast + Effort).
Segment 4: 10Xing Life and Business
- Bob and Eromn’s contrasting approaches to growth.
- Key considerations:
- Focusing on “who” you need to be, not “how” to do it.
- Operating within your zone of genius.
- Building an identity that magnetizes you to your goals.
- Creating a system for inevitable success.
- Mention of Tony’s mastermind group to apply these principles. Encouragement for the audience to create similar groups for support.
- 10X Your Business for 2024 is a matter of WHO you need to be, a focus on creating unreasonable value, and building an action system with high compliance.
- If you’d like any resources from this episode, just reach out.