“We’ve had to get a lot more focused on how we compete —and it’s made us a better company.”– Leah Wong Ashburn
In our final interview episode of Season 2, we chat with Leah Wong Ashburn, President of Highland Brewing Company.
Founded in 1994, Highland Brewing was the first legal brewery in Asheville since Prohibition. Today it is the largest native North Carolina brewhouse, distributing throughout the state and the Southeast region.
In 2011, Leah became President of the company her father, Oscar Wong, had founded years before. Since then, many things have stayed the same (like their famous Gaelic Ale), but Leah has also infused quite a bit of her own spirit and entrepreneurial knowledge into the company.
We talk about this, and more, in our interview with Leah.
Here’s What You’ll Learn
- The history and evolution of Highland Brewing
- Highland’s rebranding process
- Challenges specific to the microbrewery business
- Highland’s marketing partnership and community building strategy
- Sneak ‘listen’ about Highland’s new location in the S&W building, slated to open in Spring 2020
- Leah’s advice for those trying to “make it” in Asheville
We hope you enjoy this episode!
Asheville Bee Charmer is the company that worked to install beehives on Highland’s rooftop.
Brewer’s Association is a monthly trade magazine that Leah reads.
Outliers by Malcolm Gladwell is the book that Leah was currently reading at the time of this podcast recording.
Brewer’s Craft Conference is an annual brewer’s conference that Leah and her team attend to stay up-to-date on the industry.
Master Brewers Association of America is an brewer’s organization that Highland Brewing is a part of.
Bent Creek is one of Leah’s favorite trails in Asheville
Music by Commonwealth Choir
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Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.
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