Here’s What You’ll Learn in this Episode:

  • The story of how Aisha started Aisha Adams Media Group
  • 5 ways businesses can support BIPOC and POC while still staying true to their brand
  • How and why Aisha started the blog NappyThoughts.com and how it grew to become a popular resource on social injustice
  • Aisha’s dream for building a work-play community that values equity first
  • Why Aisha started Equity Over Everything and what her mission is for this initiative

We hope you enjoy this episode with Aisha!


Enjoyed this interview? We think you might also dig this episode with Up Skill WNC coordinator, Philip Cooper.

Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Aisha Adams

Aisha Adams is the blogger, social media influencer, and social justice activist. She is the founder of Aisha Adams Media Group and Equity Over Everything. In addition to writing for her personal blog NappyThoughts.com, Aisha has written for publications like The Asheville Citizen Times, The Asheville Grit, and The Final Call. Aisha has a BA in English with a concentration in creative writing from the University of Alabama at Birmingham (UAB). She also holds a Masters in Post-Secondary and Adult Education. Aisha is also a 2016 My Home, My Voice Fellow.

Aisha Adams Media Group is a firm that specializes in assisting small businesses with remaining relevant within their communities as they increase their revenue through marketing. Visit aishaadamsmedia.com to learn more.

Equity Over Everything is an initiative dedicated to advancing equity by helping to close the gaps in homeownership and entrepreneurship within communities of color through learning opportunities and barrier removal. Visit equityovereverything.org to learn more.

NappyThoughts.com is Aisha’s personal blog. She shares stories and points of view on social injustice, community, health, and more. Visit nappythoughts.com to learn more.

5 Ways Show Up as Business or Brand Who Believes that Black Lives Matter (That’s not just posting on social media): Watch the video here.

People

Sandra Bland was a 28-year-old African American woman who was found hanged in a jail cell in Waller County, Texas, on July 13, 2015, three days after being arrested during a pretextual traffic stop. Check out Aisha’s thoughts on Sandra’s story.

Kindra Chapman was an 18-year-old black woman found dead in her jail cell an hour and a half after being arrested. Authorities said she committed suicide by hanging herself with a bedsheet. Read Aisha’s thoughts on Kindra’s story here.

Organizations & Businesses

Co-Thinkk is a group dedicated to social change philanthropy and accelerating positive changes in communities of color in Asheville and Western North Carolina. Visit cothinkk.org to learn more.

The Dr. Martin Luther King, Jr. Association (MLK Association) of Asheville and Buncombe County is dedicated to preserving and advancing the legacy of Dr. Martin Luther King, Jr. Visit mlkasheville.org to learn more.

The Lenoir-Rhyne Equity & Diversity Institute is a culturally competent curriculum aimed to equip participants with strategies, tools, and practices to build spaces of diversity, inclusivity, and equity. Learn more about the Equity Diversity Institute program.

Books & Shows

The Courage Principle is a workbook that Aisha wrote and published. It challenges communities and leaders to analyze their guiding beliefs and ideals that have shaped their decision-making processes related to social equity and inclusion. Learn more about The Courage Principle.

This Will Be My Undoing by Morgan Jerkins is a collection of personal on pop culture, feminism, black history, misogyny, and racism. View on Amazon (affiliate link) or View on Malaprops.

Failing Up is a book by Broadway musical star Leslie Odom Jr., who played the role of Aaron Burr in Hamilton. This book shares personal stories from his life and inspirational wisdom for achieving your goals even when they seem impossible. View on Amazon (affiliate link) or View on Malaprops.

Self Made: Inspired by the life of Madam C.J. Walker is a Netflix series, based on a true story, about an African American washerwoman who rises from poverty to build a beauty empire and become the first female self-made millionaire. Learn more about the show.

Mountain Madre is a Mexican restaurant and bar in downtown Asheville.

Music by Commonwealth Choir


 

In this episode, we interview Sarajane Case, a coach, writer, and speaker.

Here’s What You’ll Learn in this Episode:

  • A basic breakdown of what the Enneagram is, what it’s not, and how it can help you better understand yourself and others
  • Sarajane shares what it was like to write and publish her first book, The Honest Enneagram
  • Tips for building a successful Instagram content strategy

We hope you enjoy this episode with Sara!


Enjoyed this interview? We think you might also dig this episode with digital marketing expert, Tyler J. McCall.

Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Sarajane Case

Based in Asheville, Sarajane Case is s coach, writer, and speaker. Using research and mindset shifts that she has compiled over the years, Sarajane help women find (and re-find) joy in their work and life. She is the author of The Honest Enneagram, as well as the founder of Enneagram and Coffee and @YourCoffeeatHome. Connect with her at sarajanecase.com

The Honest Enneagram

Written by Sarajane Case, The Honest Enneagram is a kinder, more down-to-earth approach to understanding the nine types. The book includes beautiful illustrations (done by Sarajanes husband!) mixed in with highly digestible writing.

If you’re interested in buying this book and you’re from Asheville, we recommend buying it from our local independent bookstore, Malaprops (click this link here). However if you must buy it on Amazon, please use this affiliate link to help support this podcast and project.

People

Sandra Matri is an artist, an author, an enneagram teacher
Tyler J. McCall is a digital marketing expert. He’s Sarajane’s former business partner—and current friend.

Coffee Things

Nespresso Aerroccino Milk Frother (affiliate link) – the milk frother Sarajane uses at home to make her favorite coffee drink: the cappuccino.
Aeropress – the coffee-making tool we use at home and travel with!
Finca El Puente coffee by Counter Culture – Sarajane’s favorite coffee blend right now

Books

The Artist’s Way is a book by Julia Camera about discovering and developing the artist within. View on Malaprop’s or view on Amazon (affiliate link).

Shrill is a memoir by Lindsey West. It’s the book Sarajane was reading at the time of this podcast recording. View on Malaprop’s or view on Amazon (affiliate link).

Places

High Five Coffee – Sarajane’s favorite local coffee shops (the one on Broadway)

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

 

In this episode, we interview Oby Morgan, the founder of Capital at Play.

Oby takes us back to the early days of starting Capital at Play and talks about how he got the idea for the magazine. We learn about the first steps he took to get it off the ground and running, from navigating the world of printing companies to selling magazine advertising.

We also discuss entrepreneurship and the characteristics of successful businesses. Oby has met and profiled hundreds of local entrepreneurs and small businesses, and so he was able to share with us his own insights and observations.

Here’s What You’ll Learn in this Episode:

  • The story of how and why Oby started a print magazine media company
  • Oby’s advice for telling better stories and creating better content
  • The three things you need to have in order to have a successful business, according to Oby
  • Why Oby believes that blind ambition and optimism are necessary as an entrepreneur
  • Oby’s approach to selling magazine advertising

Enjoyed this interview? We think you might also dig this episode with Kyle Brown, founder of Clawhammer Supply.


Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


About Oby Morgan

An Asheville native, Oby Morgan is the founder of Capital at Play magazine. Prior to establishing the magazine in 2010, Oby graduated with a degree in Marketing and International Business from Appalachian State University. In addition to managing the magazine, from 2018 to 2020, Oby worked as the VP of Marketing, Media, and Communications for Carofin, an investment banking firm located in Brevard, NC.

Oby lives in Asheville, NC with his wife and daughter. He continues to help companies teach, sell, communicate, and connect with people.

About Capital at Play

Capital at Play is a business lifestyle magazine based in Western North Carolina. A print publication, it embodies the idea that capitalism thrives with creativity—that work requires an element of play. In every edition, Capital at Play profiles those who take the risk, those who share that risk, and those who support them—telling the untold story of how capitalists are driven by their ideas and passions.

Other Notes from this Episode

Oscar Wong is the founder of Highland Brewing and was one of the first entrepreneurs that Capital at Play profiled.

VC: an American History (affiliate link) by Tom Nicholas is a book that explores the history of venture financing in the U.S.

Foothills Meats is a local butcher shop and restaurant. They have one of Oby’s favorite burgers in town

Hole Doughnuts is a local doughnut shop offering a limited selection of made-to-order, handmade doughnuts.

Music by Commonwealth Choir


 

It’s hard to express just how much Marilyn knows about Asheville and it’s history.

We first got to know her over lunch at the Stony Knob Cafe. Between bites, we discussed the podcasting landscape (a shared interest), marketing and advertising industry (a shared profession), and Asheville (a shared community).

When it comes to all three of these topics, Marilyn is a fountain of knowledge. She’s lived here in Asheville for more than 30 years and throughout the decades, she’s carefully observed how Asheville has evolved and used this knowledge to distill important lessons on community development.

Here’s What You’ll Learn in this Episode:

  • The eerie similarities between what Asheville was like 30 years ago and today
  • Marilyn shares highlights of her career, including spearheading major tourism advertising campaigns for Asheville to becoming a podcast radio host
  • Marilyn’s brilliant approach to building effective advertising campaigns (you’ll want to use this in your world)

Enjoyed this interview? We think you might also dig this episode with Kaye Bentley, founder of Asheville Rooftop Bar Tours.


Show Notes

This episode is brought to you by Range Urgent Care, an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Use code ‘makingitinasheville’ at checkout. Offer valid for a limited time only.


Speaking of Travel is an iHeart Radio radio show/podcast hosted by Marilyn Ball featuring uplifting and enriching stories about how travel changes you.

12 Marketing is Marilyn’s marketing agency. She offers one-on-one consulting and mentoring programs for business owners, nonprofits and people that would like to begin or grow a business. She helps you brainstorm new ideas to increase your profit and revenues.

The Rise of Asheville is a non-fiction book written by Marilyn Ball about the history of Asheville’s community over the last fifty years. Ball traces the bonds of community that gave rise to the vibrant community that Asheville is today. You can buy a the book online from our local bookstore, Malaprops, or on Amazon.

The Paris Photo is the book Marilyn was reading at the time this podcast was recorded. The book conveys the story of an American soldier and his relationship with a young mother and her son just after the Liberation of Paris in August 1944.

All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things is a fantastic series of essays by Robert Fulghum.

Kelso Advertising is the marketing and advertising agency that Marilyn worked for about a decade.

Brené Brown is a research professor at the University of Houston Graduate College of Social Work, author, and storyteller. She has spent more than a decade studying vulnerability, courage, authenticity, and shame.

Buzz Sprout is a podcasting hosting platform (and so much more). It offers an easy way for people to host, track, and promote their podcasts. Marilyn uses Buzz Sprout for some of her podcast projects.

Malaprops is a locally-owned, independent bookshop here in Asheville.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

We take ideas from people who are in recovery or anyone in the addict community and help make those ideas come to life,” says Nick.

During this episode, we talk about how Nick got the idea for Broken Helm and why he felt compelled to help those suffering from addiction.

The original idea was basically from rehab. I was with a lot of people who would say ‘I wanna do [X] but I don’t have [Y]’ like equipment or a place to do it or somebody to believe in them. And so basically I’m saying ‘Ok now here it is, now do it or shut up.

In the process of building that studio, I figured out that I was just two steps away from music. Then from there, video production was only two steps away from there. And why leave out the people who paint? From there it’s snowballed into what it is today.”

Here’s What You’ll Learn in this Episode

  • How and why Nick decided to start Broken Helm
  • Nick’s favorite types of meditation
  • The process Nick uses for setting simple goals in his business and daily life
  • Useful tips and tricks for podcasters

Enjoyed this interview? We think you might also dig this episode with Chef Derek Herre.


Show Notes

This episode is brought to you by Range Urgent Care, an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

*Enjoy your first month free of annual membership at Range Urgent Care. Offer valid for a limited time only.


Broken Helm is a multi-media production company and support system for people who suffer from addiction and want to create. Visit brokenhelm.com to learn more.

Rooster Teeth is an Austin based production company that Nick gets a lot of inspiration from.

Jackbox Games is an online game platform. They produce fun, virtual games (sometimes with an irreverent twist) that are great for playing in large groups or parties. During this episode, Nick shares his love of Jackbox Games and how he plans to incorporate this in some of his future podcast episodes.

The Honest Guys is a YouTube meditation channel. Since 2009, The Honest Guys have written and created high-quality, free guided meditation videos on YouTube. Nick uses these videos to help in his meditation practice.

Curb Your Enthusiasm is a popular TV show where`Seinfeld’ co-creator Larry David plays a version of himself on the improvised series.

Entrepreneurs on Fire is an award-winning podcast that interviews inspiring entrepreneurs.

Asheville Screen Printing is a local apparel and printing company. Nick works a lot with them to produce Broken Helm’s merchandise.

Amy Winehouse Foundation is a non-profit organization that works to prevent the effects of drug and alcohol misuse on young people through education and support.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

On March 11, 2020, the World Health Organization characterized COVID-19, the novel coronavirus, as a pandemic.

Needless to say, this announcement sent a shockwave around the world, leaving many of us wondering what’s going to happen next, especially when it comes to our business.

Here at Making It in Asheville, both Tony and I (this is Sarah by the way) began deeply pondering how this might affect our own business and local Ashvelile community. We started asking ourselves things like, “What tools can we use during this time? What new skills can we learn? How can we continue talking with local businesses, customers, and friends?”

Then we noticed that Tyler was offering a community for online business owners to come together and ask questions related to coronavirus and how it impacts there business. And we knew we had to know more.

Whether you’re a purely online company or a brick and mortar store that relies on foot traffic, you’re likely thinking about what’s going to happen to your business over the next coming weeks and months. We hope that this episode gives you some new and productive ideas to reconnect with your online audience.

Here’s What You’ll Learn in the Episode

  • The number one thing Tyler says NOT to do during this time period
  • The five main social media platforms Tyler recommends to most businesses and ideas for the type of content you can be sharing right now
  • A game-changing switch you can make on Instagram to increase engagement and gain more followers
  • Ideas on how your business can go digital, even if it has traditionally been brick and mortar
  • How you can use Facebook groups to reconnect with your audience
  • Why finding your niche is important (especially in a time like this)

P.S. We recently put together a list of resources for small businesses in Asheville to help during these uncertain times. Read Coronavirus: Resources for Small Businesses in Asheville (and Beyond).


Show Notes

Tyler J. McCall helps online business grow their business using Instagram. Learn more at www.tylerjmccall.com

Tools & Resources

Places

  • White Duck Taco
  • Smoky Park Supper Clube
  • Pescados Burritos
  • West Asheville Yoga

Miscellaneous

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

I truly believe that your place in the community is as valuable as anybody else’s. Your gift is really important and we can’t function without everyone being invited to the table to do what they came here to do.

– Gareth Higgins

In this episode, we interview Gareth Higgins, a storyteller, writer, and founder of the Movies & Meaning festival (among many other projects).

Unlike most of our other podcast interviews, this episode focuses more closely on universal themes such as human connection, loneliness, and community. It extends beyond what it means to be a better entrepreneur to what it means to be a better human being.

But, as you’ll hear, the two overlap nicely.

We stumbled upon Gareth through the Movie & Meaning festival website. Little did we know that this Irish-born man would have so much to say about life and how to live it in the best way possible. Gareth is deeply empathetic, spiritual, and joyful —qualities that we think you’ll enjoy experiencing while listening to this episode.

Here’s What You’ll Learn

  • What inspired Gareth to become a “storyteller” and why he fell in love with cinema
  • How the meaning of stories can change based on how someone tells the story
  • How you might examine your own life and tell better stories about yourself
  • Gareth’s take on the antidote for loneliness
  • How to build a better community, both in the world and right here in Asheville
  • And a simple, but meaningful, challenge help you get to know your neighbors

 

Show Notes

Gareth Higgins was born in Belfast in 1975, grew up during the Northern Ireland Troubles and now lives in Asheville, NC. He writes and speaks about our connection to the earth, storytelling, the power of dreams, peace and making justice, and how to take life seriously without believing your own propaganda.

He founded the Wild Goose, New Story, and Movies & Meaning festivals (happening the weekend of Feb 24th in downtown Asheville). He also leads retreats in North America and Ireland and edits The Porch Magazine. Connect with him and his work at GarethHiggins.net (click here to visit his website).

Check out the show notes below where we list the various movies, books, places, concepts, events, and more mentioned during the episode.

Asheville Places & Events

Movies

People

Books & Reads

Concepts

Music by Commonwealth Choir

Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast