Gillie, a Brevard native, opened shop less than a year ago after finally realizing her dream of combining her love of art and fashion with her degree in sustainability.

Here’s What You’ll Learn:

  • the defining moment when Gillie decided to open a retail front
  • the steps she took to raise capital funds, source products, and find the right name for her business
  • how Gillie thinks about marketing and community engagement
  • advice and tips for practicing sustainability in your own life

We hope you enjoy Gillie’s go-getter attitude and inspiring story.

Ware Asheville

Show Notes

Check out Gillie’s shop, Ware.

Gillie hosts community events frequently in her shop and is always getting in new eco-friendly products. To stay up-to-date with the latest happenings, follow Ware on Instagram.

Gillie’s Asheville Favorites:

Music by Commonwealth Choir.


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

In this interview, John says he likes to “make small decisions” – you know, like buying a house and figuring out how to run an Airbnb in Asheville.

John is less than one year into owning a home in Asheville and has recently gone through the process of getting his basement permitted as a rental unit – two things we’re very much hoping to do in the next few years. Within the Asheville city limits, running an Airbnb has become an increasingly complicated challenge and murky legal area. In this episode, John shared with us his insider’s knowledge of Asheville’s real estate and rental laws, plus some incredible wisdom on staying balanced through it all.

Here’s What You’ll Learn:

  • Why we put buying a home and running an Airbnb in Asheville on an indefinite back burner
  • Practical and actionable advice if you’re considering turning your space into an Airbnb
  • How to run an Airbnb
  • John’s sage philosophies on work/life balance and finding contentment
  • How making small decisions first can help you start a new project

We think you’ll love John’s easy-going advice as much as we did.

Show Notes


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

We recorded this episode as our final act before moving from Brooklyn to Asheville, NC. While the majority of our podcast episodes will be interviews with Asheville’s locals, this episode is just the two of us sharing our perspective on the many reasons to “start with be” rather than “start with why.”

Here’s What You’ll Learn:

  • The problems of “starting with why”
  • “Be, Do, Have” hierarchy
  • Ways to leverage “starting with be” in both your life and your business


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

In this episode, we discuss why we decided to move to Asheville, why we’re starting this project, what you can expect from the episodes that follow.


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast