We recorded this episode as our final act before moving from Brooklyn to Asheville, NC. While the majority of our podcast episodes will be interviews with Asheville’s locals, this episode is just the two of us sharing our perspective on the many reasons to “start with be” rather than “start with why.”

Here’s What You’ll Learn:

  • The problems of “starting with why”
  • “Be, Do, Have” hierarchy
  • Ways to leverage “starting with be” in both your life and your business


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast