Brandegee Pierce, Co-Owner of Pirani

This week, we welcome Brandegee Pierce of Pirani to the podcast!

Brandegee began as an industrial designer for brands like Mr. Coffee and Crockpot. He always had ideas and was always tinkering one day, as you’ll hear in the episode, while cleaning a local beach, he had a thought: “What if these features weren’t covered in red solo cups?”

Abbreviating the story a bit, it wasn’t long until a sample batch was in hand, his wife “got it” and they were looking to launch a Kickstarter campaign for the project. A lot has been learned since launching, doubling in size each year. They’re now gearing up for a second product launch on Kickstarter and looking to take their business to the next level.

Check out this episode with Brandegee Pierce on YouTube or wherever you like to consume podcasts.

Links and Notes from Episode 125

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Music by Commonwealth Choir (

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Thank you for tuning in to this episode. Don’t forget to join us next week for another inspiring interview on Making It in Asheville Podcast!

Special thanks to our e-commerce season sponsor: Ernest Ready-Made

Ernest is the obvious co-warehousing solution for growing Asheville-based businesses. For more on Ernest, visit: