Gillie Roberts, Co-Founder of Ware

This week, we welcome Gillie Roberts of Ware back to the podcast!

Gillie is a long-time friend of the podcast who has undergone a lot of change with respect to e-commerce since launching Ware in 2018. Namely, there was NO e-commerce at the launch of Ware. Today, it plays a small-but-growing part of total revenue with a focus to expand e-commerce in the months ahead.

Ware has transitioned location and sales focus in its five years of business. Today, they’re in West Asheville and focusing on bolstering their refill business. Some of the lessons that have informed the pivots have been hard-earned.

But Ware is poised to capitalize on those lessons. Listen until the end to hear their announcement!

Links and Notes from Episode 123

  • Ware’s Instagram: @ware.avl
  • Lightspeed
  • Spotify
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Music by Commonwealth Choir (

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We value your input! As we continue to shape this season, we invite you to share your suggestions for E-commerce businesses you’d like to hear from. Leave a comment on the YouTube video, or direct message us on Instagram, or email Tony directly at

Thank you for tuning in to this episode. Don’t forget to join us next week for another inspiring interview on Making It in Asheville Podcast!

Special thanks to our e-commerce season sponsor: Ernest Ready-Made

Ernest is the obvious co-warehousing solution for growing Asheville-based businesses. For more on Ernest, visit: