033 – Leah Ashburn, President of Highland Brewing, on the Evolution of a Microbrewery
In 2011, Leah became President of the company her father, Oscar Wong, had founded years before. Since then, many things have stayed the same (like their famous Gaelic Ale), but Leah has also infused quite a bit of her own spirit and entrepreneurial knowledge into the company.
December 10, 2019
“We’ve had to get a lot more focused on how we compete —and it’s made us a better company.”
– Leah Wong Ashburn
Here’s What You’ll Learn
The history and evolution of Highland Brewing
Highland’s rebranding process
Challenges specific to the microbrewery business
Highland’s marketing partnership and community building strategy
Sneak ‘listen’ about Highland’s new location in the S&W building, slated to open in Spring 2020
Leah’s advice for those trying to “make it” in Asheville
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