“Appreciation means two things: It means to grow and it means thankfulness. And I do believe that appreciation is a form of currency and people can show that they appreciate you with money. One of the ways to allow for that, as a business owner, is to tell really meaningful stories about the work that you’re doing.”

In this episode, the two of us sit down and talk about the meaning behind “gratitude,” money, and three different ways to price your product or service.

Here’s What You’ll Learn

  • Why Tony doesn’t like the word “gratitude” and the word he prefers to use instead
  • A technique that can help you prioritize what to spend your money
  • Three different ways you can price your product (and why you want to understand the first two but use the third)
  • What we’re most thankful for this year

Show Notes

During this episode, we mentioned two of our favorite “money” books.

Busting Loose from the Money Game by Robert Scheinfeld – We know, we know —the title of this book is quite cheesy. Nevertheless, this read has completely transformed Tony’s relationship with and perspective on money. We highly recommend it to anyone who has ever experienced “money shame.”

I Will Teach You to Be Rich by Ramit Sethi – Another finance book with a cringeworthy title but fantastic information. This book should be required reading for all adults! A personal finance guru, Ramit teaches you how to get your personal finances in order and shares so many genius money hacks. Open it to a random page and read for a minute and the book will have already paid for itself.

Top-Down Pricing: Revenue-focused pricing based on the market

Bottom-Up Pricing: Profit-focused pricing based on lifestyle

Appreciation-Based Pricing: About massive value creation and storytelling

Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.

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