In this episode, we share the story of Greg Hardy and Rockgeist. Unfortunately, the audio is corrupted so this episode feels more like a book report than an interview.

If you’re not familiar, rock ghost is a bikepacking company. Bikepacking, as you might’ve guessed, is a play on backpacking. The difference is that you wear a backpack on your back and a bike pack on your bike.

Boomer is the founder of Big Boom Design, an Asheville-based company focused on building, securing, and improving WordPress-based websites. Boomer shares his story of growing his business narrowing the focus of his business, and working to find a balance between his computer work and passions.
We hope you enjoy this episode.
Episode 107 with Shelton Steele and Joe Balkin of Wrong Way River Lodge & Cabins
In this episode, we talk with Shelton and Joe, the founders of Wrong Way Riverside Lodge and cabins. We get into everything from the brown liquor brainstorm that started it all and what technologies our mission critical to running a hospitality operation like theirs.
They do everything the “Wrong Way” emphasizing sustainability and community as foremost tenants of their business.
In this episode, we get into:
  • Urban Cabin Campgrounds
  • Voluntourism
  • Scappalachia
  • Green Building and Green Operating
  • Designing a sense of place, and
  • The long-term visions for the business
Give this episode a listen and then go visit their awesome lodge on Amboy Rd.

In this episode, we talk about a theme that showed up during our last Monday Maker Mixer.

The episode focuses on the idea that there are winters both in life and in business. And that to survive a harsh winter, you need to have prepared for it.

We talk about some of the ways that small businesses can prepair for lean times. We talk about ways that small businesses can effectively and efficiently add “calories” to their business by building trap lines.

It’s a metaphor that you might need to hear to understand. Please give the episode a listen!


Hope you’ll join us at our next Monday Maker Mixer (11/07/2022 at the time of publishing)!