In this episode, I share the power of a “Value V” or Value Triangle for a business.

You’ll see how much simpler it is to exist in a business that has a clear Value V, that helps fans become customers, customers become clients, and clients feel happier than ever.

People want what you offer. Your job is to make it as easy as possible to know how and where they can go to get it.

For my money, one of the best ways to community your value (internally or externally) is through a “Value V.”

To illustrate the point, I retell the the Making It In Asheville story from where we started to where we are today. I show how hard we used to work to win business. Versus today, where there’s a clear progression and escalation process for folks it makes sense to.

The outcome when a process like this is implemented is more IMPACT and less effort. If you have any questions, reach out!