In this episode, we interview Sarah Ubertaccio — co-founder of Making It In Asheville — about her new business QB Cucina. Sarah is a life-long Italy enthusiast with a special love for Italian food culture. When the pandemic hit, she dove into past making and quickly realized there was an itch she needed to scratch. Now, she runs the internet’s defacto home for all things pasta tools and Italian (or Italy-inspired) kitchen wares.

Here’s What You’ll Learn in this Episode:

  • How, why, and when QB Cucina came to life
  • What lessons Sarah had to learn to start a product business (after years of marketing and service work)
  • What tactics and strategies have worked and not worked so far in her business
  • And what platform is ideal for a new product business

Enjoyed this interview? We think you might also dig this episode with Ashton Zager of Ashton Zager Fiber Arts

Show Notes

About Sarah Ubertaccio

Sarah was born in Atlanta, GA, and got her BA and MBA in Providence, RI. After school, she moved to Italy for 5-years, taught English, and lived the dolce vita. Since returning to the USA in 2017, she’s worked at Eataly in New York, founded Making It Creative (which powers this podcast).

About QB Cucina: From their Website

“q.b. cucina, is a gathering place for Italian food lovers and home cooks across the world. Our dream here at q.b. cucina is to bring you delicious Italian food content (recipes, guides, tips) as well as a curated collection of beautiful, hard-to-find Italian kitchen tools and accessories. Every day, we’re working on creating new and exciting content and sourcing the best Italian-made and Italy-inspired kitchenwares from incredibly talented artisans and producers.”

To learn more about QB Cucina, check out the links below:

 

People

  • Gille Roberts – helped Sarah get started buying and selling products online.
  • Garnet Fisher – helped Sarah design the QB Cucina website
  • Jeff Kaplan – was a resource for helping QB Cucina get connected to local business accelerators

Platforms

  • Shopify
  • WordPress

Music by Commonwealth Choir