In this episode, we interview Carlos Palma and Liz Goyer, the two customer service experts and the team running Textura Rugs.

Here’s What You’ll Learn in this Episode:

  • What makes Textura rugs different 
  • Why you should choose the rug first when decorating a home or room
  • Steps they took to open the business
  • How to distinguish certain rugs from others
  • How Carlos and Liz manage different roles in the business
  • Martial arts influence on their life now

Enjoyed this interview? We think you might also dig this episode with local co-owner of East Fork Pottery, Connie Matisse.

Season Sponsor

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Episode Sponsor

This episode is brought to you by The Van Winkle Law Firm a full-service law firm serving North Carolina since 1907. Making It In Asheville listeners enjoy their first business law consultation for free. Mention ‘Making It In Asheville’ to receive the offer.

Show Notes

About Carlos Palma and Elizabeth Goyer

Carlos Palma is the owner of Textura. He has 20 years of experience in the rug industry and has lived in the Asheville area for even longer. He is the go-to rug person for many interior designers both locally and out-of-state. When he isn’t working at Textura, Carlos enjoys running, hiking, and traveling during his free time. As a business owner, he stays heavily involved in all parts of the company and his core values are integrity and courtesy.

Liz Goyer is Textura’s store and web manager. She is a UNC Asheville alum and has a diverse professional background that includes both customer service and fitness instruction (the perfect combo for rug slinging!). Her other interests include vegan cooking and world history. Liz has been working in rugs for almost 3 years and enjoys the fun and dynamic client-oriented environment at Textura.

Visit to learn more. You can also find them on Instagram @texturarugsnc


  • Sun Soo – An Asheville Tae Kwon Do and Martial Arts Studio where Liz was an instructor and met Carlos