In this episode, we interview John Hornsby, a creative graphic artist, organizer of information, strategic thinker, and an experienced achiever. What one might call, a Chief Creative Ninja.

Here’s What You’ll Learn in this Episode:

  • How John developed his style (and is still doing so today)
  • The importance of finding art through community
  • How the practice of “going down the rabbit hole” and diving into research helps John’s curiosity
  • Why value is not tied to productivity
  • Understanding the difference between reactivity and proactivity
  • Why John started building something he calls “Connection Kits” during COVID-19

Enjoyed this interview? We think you might also dig this episode with local Asheville graphic designer & business owner of Amp’d Designs, Alyssa Phillips. Alyssa sits on the board of AIGA.

Season Sponsor

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Show Notes

About John Hornsby

Delivering the rare balance of graphic artistry and business acumen, Hornsby Creative brings to the table a strong background in environmental graphic design specializing in signs and special events marketing, as well as extensive hands on experience in sales, relationship management, business development and workflow solutions.


  • Fast Signs helps to solve your marketing & visual communications challenges with signs, banners, graphics & much more.
  • Allegra is a national printing and design company.
  • AIGA is a chapter of the American Institute of Graphic Arts. John sits as Treasurer at the Asheville location.
  • Garden Party is a lifestyle boutique in West Asheville specializing in elevated objects for the aesthetically inclined.
  • Moonlight Makers is a t-shirt and gifts printing company with items featuring silly sayings and designs.
  • Rosetta’s Kitchen vegetarian & vegan soul food located in Asheville, NC.
  • Oowee Products makes handmade & custom leather goods.



  • Watch Stack – watch a talk on a subject, followed by a facilitated conversation around the subject




Interested in engaging more with John Hornsby?

Instagram: @JohnHornsbyCreative   @ConnectionKits



Music by Commonwealth Choir