Here’s What You’ll Learn in this Episode:

  • The story of how Aisha started Aisha Adams Media Group
  • 5 ways businesses can support BIPOC and POC while still staying true to their brand
  • How and why Aisha started the blog and how it grew to become a popular resource on social injustice
  • Aisha’s dream for building a work-play community that values equity first
  • Why Aisha started Equity Over Everything and what her mission is for this initiative

We hope you enjoy this episode with Aisha!

Enjoyed this interview? We think you might also dig this episode with Up Skill WNC coordinator, Philip Cooper.

Show Notes

This episode is brought to you by Range Urgent Care an Asheville-based clinic that offers affordable healthcare, transparent pricing, and streamlined, friendly service. Learn more about Range Urgent Care.

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About Aisha Adams

Aisha Adams is the blogger, social media influencer, and social justice activist. She is the founder of Aisha Adams Media Group and Equity Over Everything. In addition to writing for her personal blog, Aisha has written for publications like The Asheville Citizen Times, The Asheville Grit, and The Final Call. Aisha has a BA in English with a concentration in creative writing from the University of Alabama at Birmingham (UAB). She also holds a Masters in Post-Secondary and Adult Education. Aisha is also a 2016 My Home, My Voice Fellow.

Aisha Adams Media Group is a firm that specializes in assisting small businesses with remaining relevant within their communities as they increase their revenue through marketing. Visit to learn more.

Equity Over Everything is an initiative dedicated to advancing equity by helping to close the gaps in homeownership and entrepreneurship within communities of color through learning opportunities and barrier removal. Visit to learn more. is Aisha’s personal blog. She shares stories and points of view on social injustice, community, health, and more. Visit to learn more.

5 Ways Show Up as Business or Brand Who Believes that Black Lives Matter (That’s not just posting on social media): Watch the video here.


Sandra Bland was a 28-year-old African American woman who was found hanged in a jail cell in Waller County, Texas, on July 13, 2015, three days after being arrested during a pretextual traffic stop. Check out Aisha’s thoughts on Sandra’s story.

Kindra Chapman was an 18-year-old black woman found dead in her jail cell an hour and a half after being arrested. Authorities said she committed suicide by hanging herself with a bedsheet. Read Aisha’s thoughts on Kindra’s story here.

Organizations & Businesses

Co-Thinkk is a group dedicated to social change philanthropy and accelerating positive changes in communities of color in Asheville and Western North Carolina. Visit to learn more.

The Dr. Martin Luther King, Jr. Association (MLK Association) of Asheville and Buncombe County is dedicated to preserving and advancing the legacy of Dr. Martin Luther King, Jr. Visit to learn more.

The Lenoir-Rhyne Equity & Diversity Institute is a culturally competent curriculum aimed to equip participants with strategies, tools, and practices to build spaces of diversity, inclusivity, and equity. Learn more about the Equity Diversity Institute program.

Books & Shows

The Courage Principle is a workbook that Aisha wrote and published. It challenges communities and leaders to analyze their guiding beliefs and ideals that have shaped their decision-making processes related to social equity and inclusion. Learn more about The Courage Principle.

This Will Be My Undoing by Morgan Jerkins is a collection of personal on pop culture, feminism, black history, misogyny, and racism. View on Amazon (affiliate link) or View on Malaprops.

Failing Up is a book by Broadway musical star Leslie Odom Jr., who played the role of Aaron Burr in Hamilton. This book shares personal stories from his life and inspirational wisdom for achieving your goals even when they seem impossible. View on Amazon (affiliate link) or View on Malaprops.

Self Made: Inspired by the life of Madam C.J. Walker is a Netflix series, based on a true story, about an African American washerwoman who rises from poverty to build a beauty empire and become the first female self-made millionaire. Learn more about the show.

Mountain Madre is a Mexican restaurant and bar in downtown Asheville.

Music by Commonwealth Choir


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Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

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