“The times I’ve been happiest in life have been when I felt like I had a vision or a purpose — something to chase and I went for it. And when you’re going for it, there’s not really a better feeling. Taco Billy has definitely been one of those times.”

—Hunter Berry, Founder of Taco Billy

Hunter Berry identifies as a “feeler.” When he left Texas in 2014 to build a new life in Asheville, he ended up taking his own advice. “I always told friends who were leaving Texas to open up a taco shop and spread the good news of breakfast tacos.”

So that’s what he did, feeling his way through the process. The rest, they say, is history —and an interesting one at that. If you want to learn the story behind Asheville’s iconic taco shop, then this episode is for you.

Here’s What You’ll Learn

  • The story behind how Taco Billy got its start
  • How Hunter developed the Taco Billy name and branding
  • Marketing strategy: How word of mouth and branded stickers have played an important role in promoting Taco Billy (and why it’s not for everyone)
  • Future projects for Taco Billy
  • Earthships: what hunter was building before he was building tacos

Show Notes

Taco Billy is a West Asheville eatery renowned for its breakfast tacos, cozy vibes, and fresh ingredients. Connect with them on their Website, Instagram, Facebook, and Twitter.

Hornaday Design – an Asheville-based design agency that created the Taco Billy’s logo

Everything is Unfolding Perfectly Sticker – Hunter mentions how he loves this sticker of a man sitting backward on a horse with the phrase “Everything is unfolding perfectly.” The sticker is displayed in the kitchen at Taco Billy. We did a little research and found out that it’s sold at Horse & Hero if you’re interested in getting your own!

Business Model Canvas – the method that Hunter used to build his business model.

Rob Foster at Blue Ridge Restaurant Equipment – The company that helped Hunter design a layout for the Taco Billy kitchen

Mountain Biz Works – Hunter attended a Business Planning Workshop here

In Defense of Food by Michael Pollan (Disclosure: This is an affiliate link.) – We mention this book when talking about what good, real food is.

Earthship – “is a ship that will keep you afloat on the seas of tomorrow.” It’s a type of “passive solar house that is made of both natural and upcycled materials such as earth-packed tires, pioneered by architect Michael Reynolds.” Before moving to Asheville, Hunter spent about a decade in solar energy and a year building Earthships.

Pickleball – a sport similar to tennis that we talk about during the episode.

Hunter’s go-to Asheville spots:

  • The Wedge (Original location)
  • Little Bee Thai
  • Wild Ginger – for their Pork Bahn Mi
  • Hot Springs and the Laurel River
  • Star Diner in Marshall

Music by Commonwealth Choir

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Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

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