“We have those conversations a lot about reminding newer baristas who are being really precious with their craft that they don’t know that person’s story. And so let’s find a way to perhaps dialogue about how [we] can meet [their] needs.”

-Emily Peele

In this podcast episode, we interview Emily Peele, Brand Director of High Five Coffee.

When Emily first moved to Asheville, she started working as a barista at High Five Coffee. Since then, she has worked her way up in the industry, becoming High Five’s brand director and partnering closely with the founder, Jay Weatherly, to maintain and develop their brand identity.

Here’s What You’ll Learn

  • How and why Emily moved to Asheville and started working in the coffee industry
  • Emily shares insight on what it’s like to work in the food and beverage industry
  • A behind-the-scenes story of High Five Coffee’s history in Asheville (like where the name came from), plus how they’ve grown and are constantly improving the quality of their service
  • Get a glimpse of the upcoming Asheville Coffee Expo on September 28, 2019

Show Notes

High Five Coffee is one of Asheville’s most beloved coffee shops, offering craft coffee and espresso drinks. They have three different locations in Asheville and in Woodfin. Connect with them on their website, Instagram, Facebook, and Twitter.

The Dripolator in Black Mountain is the coffee shop chain where High Five first got its start.

Atlas Branding is the company that High Five Coffee used for their branding and design.

Music by Commonwealth Choir

Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

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