020 – Connie Matisse, Co-Founder of East Fork Pottery, Shares Lessons on Growing Pains, Relationship Building, and Honest Storytelling
In this episode, we sit down with Connie Matisse, Co-Founder and Chief Creative Officer of East Fork Pottery.
September 6, 2019
“I think trusting that your customer can handle the truth and treating them like a human you might see in the street really goes a long way.”
– Connie Matisse
Here’s What You’ll Learn:
The behind-the-scenes story of how East Fork got its start
Connie explains how East Fork grew from a small pottery company to a national brand and shares some of the growing pains they experienced along the way
Advice for deciding whether or not you should go into business with your friends and loved ones and how to maintain a balanced relationship once you do
The unique customer service and care approach that East Fork follows
East Fork’s strategy for creating engaging Instagram and newsletter content in order to nurture and gently guide their customers
How to know if you should turn your craft into a business
The three East Fork products Connie recommends for first-time buyers
Connie’s perspective on the city of Asheville and how it’s changed over the years
Connie’s favorite spots in Asheville
Exciting initiatives coming up in the future for East Fork
Show Notes
About East Fork East Fork Pottery makes beautiful ceramic dinnerware and pottery using materials from the local Blue Ridge Mountains. Founded in 2009 by Alex Matisse, Connie Matisse, and John Vigeland, the company has grown quickly from a small group of friends and artists who had a good “hunch” and creative sense of style to a full-blown, nationally-recognized ceramic business with multiple product lines, an ever-growing need for warehouse and factory space, and an executive team. Despite its growth, East Fork has strived to remain true to its mission: create beautiful, durable, and timeless ceramics in the U.S. following sustainable and ethical practices.
Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.
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