008 – A Lesson on Finding Your Own Creative Style (and Business Niche) with Sarah Hooker
In this episode, we interview Sarah Hooker, the one-woman show behind two niche photography businesses located in Asheville: Sarah Hooker Photography and Virago Boudoir.
June 17, 2019
“I quickly learned that not everyone is your customer. You have to find your own tribe.”
– Sarah Hooker
When we chose Sarah Hooker to be our Personal Branding photographer, it wasn’t at random. There was something about her style that aligned with our vision – something that made her photos different from all the other Asheville-based photographers we were looking at. In the end, we chose Sarah because she clearly marketed herself as a “Personal & Business Branding” photographer and her photos weren’t cookie-cutter – they showcased her clients’ distinct personalities.
Here’s What You’ll Learn:
How Sarah found her photography style and grew her craft into a small, self-sustaining business
Why career paths aren’t always linear and why Sarah believes her past experience working in different industries has helped her business today
What photography gear and apps Sarah uses (and what she recommends for those who are just starting out)
Sarah’s favorite things to do in Asheville from outdoor activities to restaurants
Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.
Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.
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