“I quickly learned that not everyone is your customer. You have to find your own tribe.”

– Sarah Hooker

When we chose Sarah Hooker to be our Personal Branding photographer, it wasn’t at random. There was something about her style that aligned with our vision – something that made her photos different from all the other Asheville-based photographers we were looking at. In the end, we chose Sarah because she clearly marketed herself as a “Personal & Business Branding” photographer and her photos weren’t cookie-cutter – they showcased her clients’ distinct personalities.

Here’s What You’ll Learn:

  • How Sarah found her photography style and grew her craft into a small, self-sustaining business
  • Why career paths aren’t always linear and why Sarah believes her past experience working in different industries has helped her business today
  • What photography gear and apps Sarah uses (and what she recommends for those who are just starting out)
  • Sarah’s favorite things to do in Asheville from outdoor activities to restaurants

 

Show Notes

Sarah Hooker Photography
Website, Instagram, Facebook

Virago Boudoir
Website, Instagram, Facebook

Hooker Vintage (Sarah’s Instagram Vintage Store)

Sarah’s Photography Tools She Can’t Live Without
Nikon D600
Prime Lenses
Reflectors to help reflect natural light
Studio flashes
Speed Lights
Adobe: Photoshop Lightoom and Bridge
Pixieset for hosting online photo galleries for her clients
17 Hats for seamlessly handling contracts and invoices with clients

For those who are just starting out, Sarah recommends getting a crop frame camera, like the Canon Rebel, then upgrading the lens.

Sarah’s Favorite Things To Do in Asheville
Outdoor Things: Sunburst Falls, Graveyard Fields, Black Balsam Knob Earthfare for their fabulous cheese selection!
Zebulon Brewery (in Weaverville)
Chai Pani
Nine Mile
Burial Beer Co.
The Wedge
Sierra Nevada

Meet Sarah and visit her studio this summer with Third Thursdays in Marshall

Sarah is also a proud supporter and active foster kitty mom for the Asheville Humane Society

Music by Commonwealth Choir

Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.

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