“I did find my life’s calling very early on in life which is coaching. I love training. I love staying physically fit. But I really don’t care about it as much as I care about my athletes.” – Zach Greenwald

In this episode, we interview Zach Greenwald, co-founder of Strength Ratio, a strength-training and Olympic weight lifting gym located in Asheville, NC.

Here’s What You’ll Learn

  • The Strength Ratio approach and philosophy
  • How Zach started Strength Ratio (note: it’s not your average gym start-up path)
  • The inverted gym growth model he followed and how it led to their success
  • How pain and emotions are an important part of an athlete’s training
  • The single best marketing tactic that has worked for Strength Ratio
  • Why taking the time to care, talk to, and listen to your customers is crucial
  • Strength Ratio’s unique follow-up and onboarding sequence
  • Zach’s daily routine
  • Zach’s favorite things to do in Asheville


Show Notes

Strength Ratio is a team of coaches who specialize in improving health and performance through sustainable training. They coach strength sport competitors, endurance athletes, youth athletes, those who want to recover from injury, those who are new to training, and everyone in between.

They offer remote coaching to athletes all over the world and in-person coaching at their Asheville, NC gym headquarters.

Connect with them on their website, Facebook, Instagram. You can also listen to their podcast called “Strength Ratio” available on Spotify, Apple podcasts, and more.

Zach’s Favorite Places to Go in Asheville


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

In this podcast episode, we share with you our top five ideas for helping your business survive and thrive in Asheville.

Note: Keep in mind that there are 16 more ideas that we’ve outlined in a 15-page PDF. Click this hyperlink to access all 21 ideas in a printable, downloadable document. And we’ll send it on over to you!

Here’s What You’ll Learn

  • Our top five marketing ideas to help your business grow in Asheville
  • Examples of each idea from conversations on past podcast episodes
  • How and why each idea works


Show Notes

We also wrote a blog post on this same topic: 5 Ideas to Help Your Business Make It in Asheville

Podcast interviews we mentioned in this episode:

21 Ideas to Help Your Business Make It in Asheville Guide

  • A downloadable, printable 15-page PDF with 21 ideas
  • Outlines these 21 ideas that will help your business grow in Asheville
  • A list of the most popular Asheville publications, newspapers, and magazines
  • A list of the most popular Asheville hashtags that you can use to grow your social media following
  • Examples and case studies from real Asheville businesses

“If something goes wrong or a client’s not happy, there’s nobody else to blame but me. There’s no boss that can handle it, there are no other employees to take the blame. I am the only person accountable.” – Alyssa Phillips

In this podcast episode, we interview Alyssa Phillips, founder and owner of Amp’d Designs. She’s a graphic designer in Asheville specializing in logo design, branding, print design, and Squarespace web design.

Here’s What You’ll Learn:

  • Why Alyssa moved from Brooklyn to Asheville and what the transition was like
  • How Alyssa went from being a freelance designer to a self-employed small business owner
  • The steps Alyssa uses to guide her clients through the branding and design process
  • The value and longevity of a professional logo and design
  • Questions to ask yourself about your business when creating a new logo design
  • Networking tips for introverts
  • Tools and resources Alyssa uses to run her business every day
  • The importance of investing in your business (and all the ways Alyssa does it)
  • When to get a logo vs. when to wait
  • Alyssa’s favorite things to do in Asheville

Check out the full episode below!


Show Notes

Connect with Amp’d Designs on their website, Instagram, and Facebook.

Mountain Biz Works is where Alyssa took a Foundations of Business class. They offer lending and learning opportunities for small businesses in Asheville.

The Prosperous Coach by Steve Chandler is a book Tony mentioned during the episode. It’s a popular read for anyone looking to build better, higher-quality client relationships.

Turning Pro by Stephen Pressfield is another book we mentioned during the episode. It’s about acting professional in order to become professional.

Creative Mornings, AIGA Asheville (American Institute of Graphic Arts), Ad Club are just a few of the groups and networking events that Alyssa attends frequently.

Eversign is the software Alyssa uses for client contracts. Toggle and Asana are what she uses for tracking her time and projects. Adobe Suite is the primary tool she uses for graphic design.

Pentagram is a design studio where Alyssa draws much of her inspiration from.

The Future is a YouTube series featuring educational videos for creative entrepreneurs.

WNC Bridge Thrift Store and ReStore are two of Alyssa’s favorite thrift stores in Asheville.

Laurel River Trail is Alyssa’s go-to hiking trail in Madison County.

Stackhouse is Alyssa’s go-to pub and restaurant in Mars Hill.

The Waterbird is Alyssa’s go-to meeting spot.


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

If I post a job posting…I get all these awesome applicants and most of them read like: ‘I know my resume is all restaurants and banking, but I just wanna make stuff with my hands.’ And I can relate to that. It’s like this primal instinct or something where you just want to create something because it’s so gratifying.” – Gabriel Hargett

In this episode, we interview Gabriel Hargett, the founder and owner of Oowee Products. Oowee is a handcrafted leather goods company based in Asheville NC. They create all sorts of custom leather products, from high-quality pint glass sleeves to leather-patched hats and more. And you know what else? They employ a hardworking team of adults that are on the Autism spectrum to help them with hand sewing and packaging up their products. Pretty rad. We know.

Here’s What You’ll Learn:

  • How Oowee products got its start (hint hint: it’s connected to the brewery industry)
  • Where the name Oowee came from
  • What it was like for Gabriel to transition from a full-time day job to a full-time business owner
  • Why Gabriel decided to employ adults on the autism spectrum
  • Oowee’s marketing strategy
  • How Gabriel is applying the concept of lean manufacturing to his business
  • Gabriel’s favorite things to do in Asheville

Check out the full episode below!


Show Notes

Oowee Products creates custom, high-quality leather goods handmade in Asheville, NC. They are proud to employ adults on the autism spectrum to assemble all of their products. Connect with them on their website, Facebook, Twitter, and Instagram.

Mountain Biz Works is a local non-profit organization that helps offers small businesses learning and lending opportunities. This is where Gabriel and his team took business classes that helped improve their marketing and business strategy.

Lean manufacturing is a concept that calls for constantly improving and tweaking the manufacturing process by eliminating unnecessary and unhelpful steps. Gabriel is constantly applying this concept to his business.

The Goal by Eliyahu M. Goldratt is a parable business book on the process of ongoing improvement. It’s a powerful book for anyone who works in the manufacturing industry.

The Wedge is where Gabe likes to enjoy a casual beer.

Mellow Mushroom is where Gabe goes for consistently good pizza with a groovy vibe.

Bent Creek is one of Gabe’s favorite places to go mountain biking.


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


Show us some love, will ya?

If you enjoyed this episode, please subscribelikereview, and/or share! It means more to us than you might think.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

Hi! Tony here. Some of you have asked about our podcast set-up so we wanted to take the time to share with you the basic equipment we use.

Before we dive in, it’s important to note that this post is not meant to be exhaustive of all of the things you could use to create a podcast and it certainly does not intend to claim that this is the best set-up for running a podcast. 

This is simply a post about our current podcasting set-up and why we’ve chosen to use each part. It answers the question of “What equipment do you use for your podcast and why?” It is not how we use our gear or about podcasting strategy in general. If you’re interested in learning more about those things, we’re planning a podcast workshop in Asheville this coming year. Be the first to hear about it by signing up for our workshop mailing list.

We hope this overview of the podcast equipment we use is helpful for getting started if you’re considering launching your own podcast.

*Please note that for your convenience we’ve added links to the products we use for the podcast. Some of these links are Amazon affiliate links. That simply means that if you purchase an item through a link listed on this post, we will earn a small commission off the sale.

How We Chose Our Podcast Equipment

When we decided to launch a podcast, I took a deep dive into all of the gear necessary to run a podcast. And you should know something about me: I love gear. I love reading about gear. I love watching YouTube videos about gear. And yes, I love buying new gear. 

But when it came to researching how to make a podcast, I quickly became overwhelmed — well maybe not overwhelmed but I was most certainly whelmed.

Audiophiles have a funny way of talking about frequencies and hertz and stuff you and I simply don’t have experience with or care about. So attempting to learn about what gear you need can quickly slip into a thesis about soundwaves and decibels and things you need a dictionary or degree to understand.

So it took me some time before I was able to make sense of some of the articles, YouTube videos, and conversations I had with friends. But eventually, I landed on a very simple podcast set-up —which I’ll explain in detail below— that works wonderfully for us here at the Making It in Asheville Podcast!

The set-up we use has a combination of high-quality and affordable components, as well as an impossibly simple-to-use technology. All of these pieces of equipment combine perfectly to allow us to record interviews with up to four total people on location, churn out a single episode per week, and not pull our hair out in the process. 

Our Basic Podcasting Set-up (It’s Simple, I Swear)

I don’t pretend to have gone to school for audio-engineering but the way I think about podcasting equipment keeps it simple. You’re welcome to think this way, too.

You’ll need to consider five different categories of “things:”

  1. The RecorderHow will you record and save the audio?
  2. The Microphone(s)How will the device that saves the audio hear it?
  3. The Audio EditorHow will you edit and improve the audio after recording?
  4. The HostingHow will you share it with the internet?
  5. The MiscellaneousWhat other things will add to the recording and listening experience?

Let’s dive into each of those below.

The Recorder: Zoom H5 ($250-$400)

The recorder is a device that records and saves the audio to your memory card.

You can’t look up podcasting equipment without seeing Zoom recorders in the results. I’m sure there’s a good reason for it. Everyone swears by some version or another of a Zoom recorder for its mobility, ability to record multiple tracks, and relatively high-quality output, all for a moderate price (relative to some recording setups).

Multi-track recording is a big deal. It means that Sarah’s, our guests’, and my audio are all recorded separately. This allows me to edit each of them on their own (i.e. increase Sarah’s relative volume or pull out a sneeze that only my microphone hears). Multi-track recording is an essential element of building a professional sounding podcast. 

If you want a multitrack recording, Zoom has you covered. We narrowed our options down to two: the H5 and the H6. The primary differences that I noticed between the Zoom H5 and Zoom H6 were the number of recording tracks and the price. While there seemed to be no difference in recording quality, the H5 said it could record up to four tracks while the H6 could record up to six. The price difference was rather substantial for the new H6 models vs a new H5.

Because we only expected to interview up to two people (and therefore need four tracks in total), we opted to start with a refurbished H5 that came with a bundle of other gear. The bundle allowed us to limit our overall investment and allowed us to prioritize getting started. The thought was, if the podcast grows, we could always get a “better” (or bigger) recorder.

What we didn’t realize was how the Zoom H5 calculated the four tracks. The H5 has inputs for wo external microphones and one microphone built into the recorder which records in surround sound (or a right track and a left track) for four total tracks. As such, our first couple of interviews used a boom mic to record our guest’s audio (the boom was a part of the recorder bundle we purchased). 

To allow for four total microphones, we actually needed to buy an additional component that converts the on-recorder microphone into two additional XLR inputs. 

In hindsight, we could have opted to purchase a Zoom H6 out of the gate, which has 4XLR inputs standard plus the onboard microphone that records in two tracks.

OUR PICKS:
Zoom H5 Four-Track Portable Recorder – If you only need to record with up to 3 people
Zoom EXH-6 Dual XLR/TRS Capsule – To convert the onboard recorder into two additional microphone inputs and turn H5 into a 4-input recorder and the H6 into a 6-input recorder
Zoom H6 Six-Track Portable Recorder – If you want to record with 4 or more people

The Microphones: Audio Technica 2100 (~$60/each)

After spending what seemed like a lifetime reading about microphones, I can say that I still don’t fully understand the science and what makes one better than the other. But here’s what I did retain.

Generally speaking, some mics are great for recording studios while others are great for stages. The studio mics hear EVERYTHING in just about a full 360-degree range. Stage mics are directional. They work like a sound tractor beam and are at their best when you’re speaking directly into them. 

Because we do not have a studio and we were planning to record on location, we went with “stage-style” mics. These mics are great and can be found as part of cost-saving bundles with miscellaneous other equipment you might want to consider picking up — think mic stands, headphones, and more. We discuss some of those below in the Miscellaneous section.

OUR PICK: Audio Technica 2100 Microphone – These are often offered in cost-saving bundles. We discuss one of them below.

The Audio Editor: Audacity ($0)

While you could certainly record a conversation and send it directly to the world, it’s wise to make a pit stop at an audio editor before you do. This is where you can cut and splice intros, outros, advertisements, and pull out any hiccups or annoying background sounds. 

Audio engineering can be daunting. I watched videos on just about every technology out there and decided to move forward with Audacity, a free audio software. 

While Audacity is not as intuitive as our hosting product (up next), there’s only a couple of steps we take to polish our podcast before publishing. The steps are relatively easy to learn and fast to execute. We may eventually switch to a paid audio editor at some point, but for now, the free version of Audacity works just fine and we’d recommend it for anyone who is just starting out.

OUR PICK: Audacity

The Hosting: Pinecast ($0-$10/mo)

It’s one thing to record a podcast, it’s another thing to get it onto the internet and have it show up everywhere people want to listen to it. At its core, the “getting-it-to-show-up-where-people-listen” is part of “hosting” a podcast. 

Most experts advise hosting your podcast separate from your main website (for reasons like “hosting it on your site could drastically slow down your website”) and luckily there are a lot of podcast hosting solutions out there. After some searching, we went with Pinecast.

Honestly, I don’t remember what made me pick Pinecast initially. I remember reviewing about five all-in-one solutions and thought that the free product’s setup, user interface, and paid pricing tiers of Pinecast were the best.

And we’ve been very happy with that decision. The podcast set-up and publishing process could not be simpler. After taking a couple of minutes to do the initial set-up, all we have to do now is just drop the audio file into a new episode page, update the descriptions, and moments later the podcast is live across the internet. 

Again, one major benefits of Pinecast for new podcasters is its simplicity and that it’s free to host your first 10 episodes. After our first 10 episodes, we started paying $5 per month —a subscription fee that is well worth the convenience. 

Here’s a referral offer we’ve taken from our Pincast account page: “Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-2f50bc for 40% off for 4 months, and support the Making It In Asheville Podcast.

OUR PICK: Pinecast

The Miscellaneous: Other Handy Podcast Tools (Various Prices)

Beyond the primary bits of equipment, there are some other odds and ends you’ll want to consider as you’re getting started. 

Memory Card (~$12)

Memory is one of those technology areas that expand exponentially almost every year. The cost of a 1 terabyte hard drive less than ten years ago would have made your head spin. Today, you can get one for less than $100. Memory and storage will almost double in capacity and half in cost yearly. 

With that, buy whatever size memory card you think you’d need or want. And just know that next year it will be radically cheaper to get that same card than this year. 

We recorded all of our first 26 podcasts on the memory card that came in our recorder bundle. It only had 4 gigabytes of memory, which is about 8 hours of high-quality 4-track recording. It’s a perfect size if you’re diligent about exporting the recorded audio and reformatting, or wiping the card, after each episode. And a 4gig memory card costs almost nothing.

For context, the 64 Gig memory card we link to is under $12.

OUR PICK: 64 Gigabyte Memory Card

Batteries (Prices Vary)

Our recorder only has four levels of battery: full, two bars, one bar, and then…poof! The recorder turns off. In one interview, our recorder dropped from full to completely dead. Luckily, we had extra AA’s in our bag!

Since then, we’ve exclusively used Lithium batteries and always carry more in our bag. I’m not sure of the science behind it, but lithium batteries last a substantially longer time than standard batteries. They are, in my opinion, the best battery option for podcast recording because the last thing you want is for your batteries to die in the middle of an episode.

OUR PICK: Energizer AA Lithium Batteries

Tripod ($60)

When we record, we mount the Zoom H5 recorder to a tripod so that I can easily watch the audio levels and make tweaks without having to break too far from eye contact with the guests and Sarah. It’s not a required accessory for a podcast—it’s actually something we bought for video and photography—but it’s one that I love and I’ve used for every episode. 

OUR PICK: Manfrotto Compact Tripod

Foam Mic Covers (~$1)

The internet told me that adding a foam cover to the microphone would improve the recording quality. For about $1 per mic, I took the chance and I’ve been very happy with the results. It works something like a windshield for your “puh” and “shh” sounds.

OUR PICK: Onstage Foam Microphone Covers

Mic Stand/Boom Arm ($49.99)

To be clear, you don’t need a stand at all. One of the most popular interview podcast hosts and his guests hold their own microphones. 

But still —our boom arm mic stands are probably my favorite part of our set-up. They allow us to take notes during the podcast, sit almost anywhere, and talk with our hands (which I love to do). Stands also help to keep the mics close to the mouth, which is essential for high-quality audio. Our mic stands use a simple c-clamp and have been clamped onto tables, arms of chairs, and more for our podcast. We highly recommend them so long as you also get the shock mounts we list below.

OUR PICK: Knox Gear Boom Arm

Shock Mounts ($19.99)

Not all mic stands are created equal. The key, as it turns out, is that the stands have what is considered a “shock-mounting system.” This means that the microphone is effectively supported in a web of bungee cords. A shock mount limits the transfer of energy through the mic stand itself and into the mic. 

Again, I am not a sound engineer. But traditionally, any time you tap a mic stand or the table a mic stand rests on, a sound wave passes through the stand into the microphone and gets recorded in your audio. Sounds that you would never notice while talking with your guest can get picked up by the microphone and could ruin an otherwise great audio recording. 

Shock mounts limit the effect of sound transfer and the likelihood that you record a podcast that, due to tapping, clicking, or humming sounds, becomes impossible to listen all the way through. 

OUR PICK: Knox Microphone Shock Mount

***As a side note, we actually bought this Audio Technica Bundle which includes the above Audio Technica Microphone, Knox Gear Boom Arm, Shock Mount, and Pop Filter for under $100. Even though we don’t use the pop filters, we saved a few bucks by choosing this bundle.

Headphones ($16+)

The other tool that helps limit the risk of recording unexpected and bothersome sounds are over-ear headphones

If you’ve ever seen a photo or video of a radio host, they almost always have headphones on. Rockstars almost always have in-ear monitors. And it’s the same reason you should wear headphones when recording: you need to be able to listen to live playback to know what’s actually happening in your recording. This is perhaps the only way to ensure a quality recording without waiting until you get home to upload the audio file to your computer player.

Headphones are their own black hole of audiophile blog posts and information. The pair I bought was about as cheap of a pair as was available and I’ve been very happy with them for both recording and editing our episodes. 

OUR PICK: Tascam Over-Ear Headphones

Setting Up Your Own Podcast

Here’s the thing: the most important thing you can do for your podcast is to start it. Gear doesn’t matter all that much. Our first episode was recorded directly into a 2011 MacBook Pro. You can bet it sounded pretty bad. But we started.

We continued to record, learning more about gear as we went along. In fact, so much of what we know now about podcast equipment, we learned from making mistakes (like letting the batteries die during an episode). With every single episode, we get better and better and I guarantee you will, too. But you have to press record first.

Want to Learn More About Starting a Podcast?

If you have any questions about how to start, ways to grow, or why you might what to consider launching a podcast — you might want to click here. We’re planning to run a How to Podcast Workshop in Asheville that will cover those exact questions and more.

“I had to say goodbye. It was scary, but it was very empowering to me. I wasn’t saying “F* you” to my clients, but I was saying “F* you” to fear. And I was saying “hello” and “amen” to coming into my full self and my passion.”

-Holiday Childress

For months, Holiday Childress had been eyeing an antique-style barber chair, complete with leather upholstery and an ashtray in the armrest. He knew it would cost him more money than he could afford, but he also felt deeply connected with it. It harkened back to a life-long dream, a business idea he had always felt drawn to: owning a men’s grooming service.

“With this chair, I thought to myself I need to get creative and find a good financial reason to get this.”

And with that, Holiday’s business idea started to take shape. A few years later, Holiday Grooms, a bespoke mobile men’s grooming service inspired by a world of old-school men’s tailoring, speakeasies, and barbershops, was born.

Here’s What You’ll Learn:

  • The story of how Holiday transitioned from being a hair colorist and stylist to owning his own men’s mobile grooming shop
  • How the name “Holiday Grooms” was born and the whole branding process Holiday went through
  • The tools and software Holiday uses to run his business
  • Holiday discusses the hardest business decision he had to make (removing coloring from his menu) and how saying “no” empowered him to follow his real passion
  • The importance of men having a self-care and grooming routine
  • What tools and resources you need to up your shaving game at home
  • Holiday shares his thoughts on the Asheville community, as well as a few of this favorite places to hang out at
  • And lastly, Holiday gives some wise advice for anyone trying to “make it” in Asheville


Show Notes

Holiday Grooms is an on-location wedding and special events grooming service inspired by bespoke men’s tailoring, barbershops, and speakeasies worldwide. Connect with Holiday Grooms on their Website and Instagram.

Atlas Branding is a renowned Asheville-based branding and design agency. They worked on the Holiday Grooms logo, website, and branding design.

Square is the software that Holiday uses to book client appointments and collect payments.

What Got You Here, Won’t Get You There by Marshall Goldsmith is a book that Tony mentioned during the episode while discussing the idea of change.

Crown Shaving Co. is the brand of shaving cream products that Holiday highly recommends, especially their luxurious Pre-Shave Formula.

Holiday’s Favorite Asheville places:

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

Advice for Saying “I Do” in One of North Carolina’s Most Popular Wedding Cities

In this episode, we unpack what it was like to plan a wedding in Asheville.

A few weeks before recording this episode, we got married! And yes, we did it in Asheville. Getting ready for the big day has been a big part of our “making it in Asheville” experience. So, we wanted to take some time to share with you some thoughts, insights, and advice for saying “I do” in one of North Carolina’s most popular wedding cities.

Here’s What You’ll Learn:

  • How we went about choosing a wedding city and why we chose Asheville
  • Find out what was the very first wedding decision we made after we got engaged and how it shaped the entire planning process
  • Some of the wedding planning tools we used, plus which ones were the most helpful and why
  • The advice we’d give ourselves looking back


Show Notes

Wedding Planning Resources

  • The Knot – Great free resource for setting up a website, searching for vendors, getting an overview of what’s needed to plan a wedding, and setting up a registry
  • The Asheville Wedding Guide – Local magazine and website featuring hundreds of vendors and ideas for weddings in Asheville

Our Wedding Vendors

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

“Everything I need to know I learned as a bartender…and all I did was listen.”

-Zach Eidson

In this episode, we interview Zach Eidson, the General Manager of Metro Wines.

Zach and his family moved to Asheville in early 2019 from Cincinnati. He came to Metro Wines with years of experience under his belt of owning and managing a small wine shop in Cincinnati.

During our conversation, we go deep into what it takes to successfully run a wine shop and how it’s different from other businesses. We discuss Zach’s unique and thoughtful customer service approach, including the kinds of questions he asks to help people find the right wine.

Here’s What You’ll Learn

  • Why Zach decided to move to Asheville and how he became the General Manager of Metro Wines
  • Zach’s tell us about his previous experience of managing and eventually owning, a wine store in Cincinnati, Ohio
  • His approach to helping people buy the right wines, including the types of questions he asks customers; customer service in a wine shop
  • Zach’s favorite things to do in Asheville


Show Notes

Metro Wines is a small wine boutique located in Asheville’s Charlotte street neighborhood. They carry wines from all around the world, offer wine box subscriptions, and educational events. Learn more on the Metro Wines Website, Facebook, Instagram, and Twitter accounts.

Wine Books and Resources Zach recommends
*Disclosure: Some of these links are affiliate links. That means if you purchase something after clicking on these links, we receive a small commission. We appreciate your support!
Wine Folly by Madeline Puckette
The World Atlas of Wine by Hugh Johnson and Jancis Robinson
The Wine Bible by Karen MacNeil
Secrets of the Sommeliers by Rajat Parr and Jordon Mackay
Windows of the World by Kevin Zraly
Gary Vaynerchuk YouTube videos on Wine

Business Books mentioned in this episode
*Disclosure: Some of these links are affiliate links. That means if you purchase something after clicking on these links, we receive a small commission. We appreciate your support!
The Thank You Economy
The E-Myth Revisited by Michael Gerber
Building a StoryBrand by Donald Miller

Zach’s Favorite Things to Do in Asheville

  • Biltmore for family picnics and activities
  • Bull & Beggar
  • Golden Fleece
  • The Whistlehop (Fairview)
  • Straightaway Cafe (Black Mountain)

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

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“It’s really beautiful to allow people to step outside of their day-to-day hustle to take time to slow down, recognize beauty all around them and connect with their bodies and breath.” – Sue Ann Fisher

In this podcast episode, we sit down and chat with the two lovely ladies behind Asheville Wellness Tours: Sue Ann Fisher and Nicole Will.

Several years ago, the former owner of Asheville Wellness Tours approached Nicole to see if she wanted to take over the experience. Having a background in Outdoor Wildnerness Therapy and love for wellness, Nicole jumped at the opportunity.

But she knew she couldn’t do alone. That’s where yogi, Sue Ann Fisher, came into play. Together, the two of them have developed an incredible wellness tour experience here in Asheville. They collaborate with many wellness professionals throughout Asheville, incorporating yoga, outdoors, essential oils, massage, and more into their offerings.

Here’s What You’ll Learn:

  • How Asheville Wellness Tours got its start and how the company’s offerings have evolved since then
  • Why we loved the Yoga Hike and how it’s different from a traditional yoga class
  • Nicole tells us more about Wildnerness Therapy and how it works
  • We talk briefly on the history of wellness in Asheville
  • Sue Ann and Nicole also share with us some of their favorite wellness spots in town
  • Key business decisions Sue Ann and Nicole made while building their business, including profit strategy, partnership outreach, and marketing efforts, plus the lessons learned from them
  • Sue Ann and Nicole share some details on their own wellness practices
  • Sue Ann and Nicole give us the inside scoop on some of their favorite places to hang out at in Asheville


Show Notes

Asheville Wellness Tours curates experiences, custom itineraries, and adventures with a wellness twist. Think: Yoga Hikes, Group Tarot Card Readings, Mobile Massages, and Downtown Walking Tours (with yoga in between stops). Connect with them on their website, Instagram, Facebook, Twitter, and Pinterest.

Some of the business resources mentioned during this episode include the Asheville CVB (Convention and Visitor Bureau) and Mountain Biz Works classes. Sue Ann and Nicole also mentioned that they are currently working on re-doing their website with a local company called Yonderday.

Sue Ann’s daily wellness routine includes an hour-long sitting meditation, Vijana Yoga and Pranayama Breathing.

Nicole’s wellness practice includes eating chocolate chip cookies warm from the oven, drinking Malbec red wine, along with attending a silent meditation retreat and the Grove Park Inn Spa at least twice a year. She also enjoys walking along the Mountain to Sea trail near her home.

Sue Ann and Nicoles’ Favorite Place to Go in Asheville

“Think about this: a plain donut from Hole. Fresh. Hot. Cut in half with a Lil’ Sister taco stuffed in between.”

-Sue Ann

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast

“We have those conversations a lot about reminding newer baristas who are being really precious with their craft that they don’t know that person’s story. And so let’s find a way to perhaps dialogue about how [we] can meet [their] needs.”

-Emily Peele

In this podcast episode, we interview Emily Peele, Brand Director of High Five Coffee.

When Emily first moved to Asheville, she started working as a barista at High Five Coffee. Since then, she has worked her way up in the industry, becoming High Five’s brand director and partnering closely with the founder, Jay Weatherly, to maintain and develop their brand identity.

Here’s What You’ll Learn

  • How and why Emily moved to Asheville and started working in the coffee industry
  • Emily shares insight on what it’s like to work in the food and beverage industry
  • A behind-the-scenes story of High Five Coffee’s history in Asheville (like where the name came from), plus how they’ve grown and are constantly improving the quality of their service
  • Get a glimpse of the upcoming Asheville Coffee Expo on September 28, 2019


Show Notes

High Five Coffee is one of Asheville’s most beloved coffee shops, offering craft coffee and espresso drinks. They have three different locations in Asheville and in Woodfin. Connect with them on their website, Instagram, Facebook, and Twitter.

The Dripolator in Black Mountain is the coffee shop chain where High Five first got its start.

Atlas Branding is the company that High Five Coffee used for their branding and design.

Music by Commonwealth Choir


Curious to learn more about what we do?

Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.

Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.


We appreciate your support!

If you enjoyed this episode, please subscribelikereview, and/or share. Each review means than you might think as they help this episode get discovered on podcast players.

To recommend an interviewee, visit MakingItInAsheville.com/podcast