“You can’t manage what you can’t measure.”– Peter F. Drucker
After publishing 14 episodes and 10 podcast interviews, we’re wrapping this season up with just the two of us.
We wanted to take a moment to celebrate our three-month milestone of both living and working in Asheville by sharing some insights on how we’ve been measuring success in our new business. Or, if you’ll indulge us, how we’ve been making it in Asheville.
Here’s What You’ll Learn:
- Why it’s crucial to measure success, no matter what size or stage your business is in
- The three ways we’re tracking for success in our own (and 3-month old) business
- Measuring what’s in your control vs. outside of your control (and which one you should pay most attention to)
- How to go about building the right kind of relationships that will eventually lead to more sales
- Why delivering on your promise is one of the best and “low-hanging fruit” ways to maintain clients and gain new ones
A few important quotes that Tony paraphrased:
“You can’t manage what you can’t measure.” —Peter Drucker
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” —Dale Carnegie
Peter Drucker and Dale Carnegie are two great business thinkers and writers. While we didn’t mention them in the episode, we highly suggest checking out these books:
- The Five Most Important Questions by Peter F. Drucker
- How to Win Friends and Influence People by Dale Carnegie
During this episode, we also referenced an Asheville-based photographer, Sarah Hooker, who we worked with to create personal and business branding photos. If you’d like to learn more about her business, check out our podcast interview with her: Episode 008 – Sarah Hooker Photography
Music by Commonwealth Choir
Curious to learn more about what we do?
Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.
Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.
We appreciate your support!
To recommend an interviewee, visit MakingItInAsheville.com/podcast